To commemorate Audi's 100 years of service in the auto industry, Gerry Judah designed a centenary sculpture which was erected at the Goodwood Festival of Speed in Sussex, England.
The statue is 44-tonnes, 32 meters high and it features a vintage and a modern Audi going opposite ways on the twisted track into the sky.
Check out the gallery because this centenary old sculpture is a marvel to look at. Congratulations, Audi, on your 100th year celebrations.
Key Themes Behind This Trend
- Automotive Sculptures
- Opportunity for car manufacturers to create large-scale art installations as a form of brand celebration and promotion.
- Monumental Brand Celebrations
- Opportunity for brands to create highly visual and impactful installations in public spaces to celebrate corporate anniversaries and milestones.
- Creative Corporate Marketing
- Opportunity for corporations to leverage creative and visually engaging marketing installations as a means to cultivate brand loyalty and consumer engagement.
Where This Applies
- Automotive Manufacturing
- Automakers can create large-scale sculptures to cultivate brand awareness, celebrate milestones, and generate excitement among consumers.
- Corporate Event Planning
- Companies can partner with event planners to create highly impactful visual installations as part of corporate anniversary and milestone celebrations, generating buzz and excitement.
- Public Space Design
- Opportunity for public space designers to work with brands to create visually engaging installations that enhance public spaces while also promoting corporate branding and messaging.
