The Aston Martin One-77 Cycle is the newest computerized cycle emerging on the market and is being dubbed as the "world's most technologically advanced road bicycle," by its creators.
The cycle was crafted in a joint venture between car company Aston Martin and bicycle designers Factor Bikes. Based on the characteristics that made the car of the same name so wildly popular (and expensive,) the bike features a light-weight carbon fiber body, hand-stitched handlebars and seat, high intensity LED lights on the front and rear and a complex array of computer sensors.
A touchscreen is seamlessly melded into the handlebars and offers the rider the opportunity to control both the function of the bike and get a detailed reading of their performance.
What's Driving This Trend
- Computerized Bicycles
- The increase in computerized bicycles demonstrates a disruptive innovation opportunity for the bike industry to incorporate technology into their products.
- Luxury Bicycles
- Luxury bicycle makers should take advantage of the Aston Martin One-77 Cycle's high-end features and materials to offer high-priced, custom bicycles.
- Interactive Bike Technology
- The use of touchscreen interfaces and sensors on the Aston Martin One-77 Cycle hints at the disruption consumer electronics companies could have on the bike industry.
Who This Affects Most
- Bicycle Manufacturing
- Bicycle manufacturers should invest in research and development to create more computerized, high-tech bicycles.
- Luxury Goods
- Luxury goods manufacturers could target high-end consumers with high-priced, custom bicycles that incorporate advanced technology and materials.
- Consumer Electronics
- Consumer electronics companies should explore the opportunity to enter the bike industry and create advanced, tech-driven bicycles.
