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In hopes to spread awareness of accidental spilling, the Saatchi & Saatchi Ariel advertisement promises to help. Sometimes it’s quite difficult trying to understand how spills occur, as they usually cause a flustered flash of fuss.

Rest assured, Ariel will be there to clean up your messes. This Ariel advertisement by the Tel Aviv team features a morphed coffee mug that is obviously undrinkable, thus the effective slogan of ‘There’s always a stain waiting to happen.’

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