The Aquilano Rimondi Fall 2013 collection was showcased at this year's Milan Fashion Week. The highly coveted event was witness to the label's consistent focus upon female waistlines, seen the way in which it exaggerated the region.
This Fall 2013 line highlighted the beauty of female hips via its varying takes on the peplum style. Fabric jutted out along the hips, giving way to a chic and seductive hour glass look. Paired with these pieces were loose fitting trench coats, thick belts and opaque stockings, rendering the apparel series to be exceptionally fit for the autumn months. Stripes of bright blue eyeshadow added a fun, flirtatious feel however, one that is best suited to spring.
What's Driving This Trend
- Hip Emphasis Fashion
- Designing clothing to emphasize the hips, rather than the waist or bust, could be a disruptive trend in the fashion industry.
- Peplum Variations
- Creating new designs and variations of the peplum style could be a trend for fashion brands looking to stand out and offer unique options for customers.
- Seasonal Adaptation
- Brands could find success by adapting collections to specific seasons, such as emphasizing warm and cozy pieces for fall and winter months.
Who This Affects Most
- Fashion
- Fashion brands could incorporate hip-emphasizing designs and peplum variations into their collections to attract a new audience and stand out in a competitive industry.
- Cosmetics
- Cosmetic companies could create products and marketing campaigns that complement hip-emphasizing fashion, such as offering makeup tutorials for bold eye looks.
- Retail
- Retailers could capitalize on seasonal adaptations by changing store displays and product offerings to fit with the time of year, enticing customers to make purchases for the changing seasons.
