Antidote Chocolate maintains the mantra of "health through pleasure" with the company's single origin dark chocolate bars that contain the health benefits associated with raw and roasted cacao. Each of the eight chocolate flavor profiles are named after a Greek goddess and swathed in a packaging that depicts the specific goddess in a wild and vibrantly abstract fashion. The wrapper, by Red R. Thalhammer of Tripple Red Corp., shows a particular anecdote that illustrates the flavor profile's connection with the goddess it is named for.
The bars of chocolate are sectioned off into 10 Antidote "pills," perfect for popping when you're feeling agitated, moody or low on energy. Recently, Antidote took this concept much further by launching their 'Heart Line' to celebrate the company's one year anniversary. The line features 100% raw cacao bars, which, because they are high in antioxidants, aid your overall health. Packaged in red, black and white packaging, the 'Heart Line' is as minimalistic as the product.
Clever, creative and well-executed, Antidote Chocolate takes self-medication to a more socially acceptable and healthy place.
Key Themes Behind This Trend
- Functional Food Packaging
- Packaging designed for food and beverages that specifically target health-related issues.
- Single-serving Treats
- Packaging and portion-controlled food designed for on-the-go consumption and a healthier lifestyle.
- Ancient Superfoods
- Increased interest in the traditional use of ancient foods with perceived health benefits.
Where This Applies
- Food and Beverage
- Opportunities in creating healthier food and beverage products and packaging that promotes functional benefits and wellness.
- Pharmaceuticals
- Opportunities to market food and beverage products with perceived medicinal benefits as a new form of self-medication.
- Design
- Opportunities for packaging designers to promote functional benefits and create innovative packaging that enhances the user experience.
