The infamous avian franchise takes flight once again with its plan to release a line of Angry Birds Candy, including fruit snacks and gummies. Created by Healthy Food Brands, the Angry Birds Candy snacks are shaped to resemble the characters from the video game phenomena. In addition to the candy's clever design, the flavors are rather tempting. The gummies, which are nut-free, gluten-free and fat-free, are available in cherry, lemon, raspberry, strawberry, grape and apple.
The packaging for the Angry Birds candy also embraces the franchise with brightly colored packages in yellow, red, blue and green. Fans have the option of satisfying their sweet tooth with the gummies or fruit snacks, which are available for purchase in single-serving boxes or the larger snack pack with ten pouches.
Key Themes Behind This Trend
- Character-themed Snacks
- There is an opportunity for companies to create snacks that tap into the popularity of beloved characters from popular video games or movies.
- Healthy Candy Alternatives
- There is a growing trend for consumers who are health conscious but still indulge in sweets, creating an opportunity for businesses to develop low-fat, and gluten-free candy options.
- Single-serving Snacks
- Busy lifestyles call for convenient and portable food options, indicating a need for companies to release single-serving snacks to cater to on-the-go consumers.
Where This Applies
- Entertainment
- The entertainment industry can expand their merchandise offerings, such as creating character-themed snack lines.
- Health & Wellness
- The health and wellness industry can expand their product lines with healthy snacks that cater to those with dietary restrictions.
- Food & Beverage
- The food and beverage industry can take advantage of the demand for easily accessible and portable foods by producing single-serving snack products.
