American Eagle, umbrella company to American Eagle Outfitters, Martin & Osa as well as intimates chain Aerie has added a new addition to their retail family called 77kids. American Eagle is entering the coveted children's apparel business when other retailers are feeling the pressures of a slowing US economy. American Eagles CEO Jim O'Donnell is very confident they will taste success.
Implications - The new 77kids store will have clothing and accessories specially made for children of ages two to ten. Customers will also have access to the store online as well as in-person starting in 2009. Surely the store will have some super fabulous items that will have kids styled like their older siblings.
Key Themes Behind This Trend
- Children's Fashion
- Opportunity to disrupt the children's apparel industry with trendy and fashionable clothing for kids ages two to ten.
- Online-offline Retail Integration
- Potential for innovation by seamlessly integrating online and in-person shopping experiences for customers.
- Sibling-inspired Styling
- Chance to create a unique brand identity by offering clothing and accessories that mimic the style of older siblings.
Where This Applies
- Children's Apparel
- Disruptive innovation opportunities in the children's apparel industry by providing stylish and trendy options for kids.
- E-commerce
- Innovative approaches to online retail can be explored, integrating the convenience of online shopping with the tactile experience of in-store browsing.
- Fashion Retail
- Potential for disrupting the fashion retail industry by capitalizing on the trend of sibling-inspired styling and offering similar fashion options for kids.
