The Altamont Fall 2012 lookbook will most certainly have you looking stylish and warm during the upcoming chilly months.
The fall designs from the Southern California-based brand consist of accessories like socks, belts, bags, hats and beanies, hoodies, graphic tees, flannel button-downs and lots of heritage-inspired outwear.
Altamont is a youth-inspired brand that has been making quality men's clothing, stepping away from the gritty skatewear that most people assume deck-lovers wear. With this latest collection of fall clothing, Altamont is still doing a good job at providing affordable and stylish streetwear.
This collection has been built on an assortment of essential items for fall that can all be purchased at Altamonts online store and various retailers.
Key Themes Behind This Trend
- Heritage-inspired Outerwear
- Disruptive innovation opportunity: Develop sustainable materials for heritage-inspired outerwear to meet the increasing demand for eco-friendly fashion.
- Streetwear Fashion
- Disruptive innovation opportunity: Create a mobile app that curates streetwear fashion trends and connects users with local retailers offering similar clothing styles.
- Youth-inspired Clothing
- Disruptive innovation opportunity: Integrate augmented reality technology into retail stores to enhance the shopping experience for youth-inspired clothing brands.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Implement blockchain technology to improve supply chain transparency and reduce counterfeiting in the fashion retail industry.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop biodegradable packaging solutions for the fashion industry to minimize environmental impact and promote sustainability.
- Mobile Commerce
- Disruptive innovation opportunity: Create a mobile payment platform specifically tailored for fashion retailers, offering seamless and secure transactions for online and offline purchases.
