Bright Preppy Fashion

The Alex & Eli SS10 Collection is Pastel Perfect

Clean cut is the name of the game this season and the Alex & Eli SS10 has embraced that completely. Yet that doesn't mean they've forgotten that sugar goes well with a little bit of spice. Adding the perfect amount of edge amidst the sea of preppy pastels, this line will have you covered for spring and summer.

Designed by Parsons grads Anna Zeman and Aja Singer, the Alex & Eli SS10 collection is versatile due to its edgy classiness. Check out the gallery to see what they have to offer--perhaps the collection will inspire your summer wardrobe.

Clean Cut Fashion
Opportunity for innovative designs that combine clean lines and edgy elements.
Preppy Pastel
Disruptive innovation in creating preppy fashion with a twist of pastel colors.
Versatile Collections
Opportunity for fashion brands to create versatile collections that blend edgy classiness with traditional styles.

Where This Applies

Fashion
Fashion industry can explore clean cut designs, preppy pastels, and versatile collections.
Apparel
Apparel companies can incorporate clean cut fashion and preppy pastels in their clothing lines.
Design
Designers can experiment with combining edgy elements with clean lines to create innovative fashion collections.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 23%
Freshness 8%

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