Colossal Mega Chokers

The Regal Alana Zimmer for Vogue Beauty

Looking a little like an otherworldly princess model Alana Zimmer dons all kinds of elaborate metallic neck, head and body pieces for Vogue Beauty. The gorgeous editorial was shot is black and white with hints of sepia tones by Greg Lotus.

Set in a barren and alien cave, Alana Zimmer appears in the latest (May 2010) issue of Vogue Italia. Stylist Antoinette Beenders created Zimmer's strange hairdos that compliment the fanciful gold jewelry.

Implications - Everyday life often calls for a more reserved and conservative style of dress. Businesses that offer consumers bold and dramatic alternatives to be donned for special occasions will generate favorable reactions. Consumers will flock to products with daring qualities for those milestone events.

Bold Fashion Accessories
Opportunity for businesses to offer consumers bold and dramatic alternatives for special occasions.
Elaborate Metallic Jewelry
Opportunity for businesses to create fanciful gold jewelry for milestone events.
Otherworldly Beauty Editorial
Opportunity for businesses to explore exotic and fantastical themes in fashion photography.

Industries Being Reshaped

Fashion Accessories
Opportunity for fashion accessory brands to cater to consumers seeking bold and dramatic pieces for special occasions.
Jewelry Design
Opportunity for jewelry designers to create elaborate metallic jewelry pieces for milestone events.
Fashion Photography
Opportunity for fashion photographers to create otherworldly beauty editorials with exotic and fantastical themes.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 65%
Freshness 8%

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