Fashion inspiration can come from everywhere, and that includes the psych ward, which is exactly what comes to mind when I look at the AI_ SS12 collection. That, or simply some classic hospital gowns. Although imbuing a definite feeling of recovery, designer Andrea Incontri was actually inspired by a well-made shirt.
Nevertheless, there is a reason why the AI_ SS12 is super casual and relaxed. Incontri wanted to also bring back the uniform look; one in which you could roll out of bed without even changing out of your pajamas or lounge outfit.
Comprised of clean-cut and almost bland pieces, the AI_ SS12 collection is nevertheless contemporary and stylish.
What's Driving This Trend
- Recovery-inspired Fashion
- Designers can explore creating fashion lines that evoke a sense of recovery and wellness.
- Uniform-inspired Clothing
- There is an opportunity to design clothing that gives the comfort and ease of a uniform but with a stylish twist.
- Casual Lounge Wear
- Fashion brands can focus on creating comfortable and relaxed lounge wear that can be worn both inside and outside the house.
Who This Affects Most
- Fashion Design
- Fashion designers and brands can incorporate recovery and wellness-inspired themes into their collections.
- Healthcare
- Healthcare organizations can explore collaborations with fashion brands to create recovery-focused clothing for patients.
- Home Goods
- Home goods brands can expand their offerings by incorporating stylish and comfortable lounge wear for customers.
