Fitness Tracking Gadgets

The Adidas miCoach System Monitors Your Excercising Habits

About a year ago, Adidas and Samsung teamed up to bring a fitness tracking cellphone to the market; now the shoe company has expanded that concept and created a more extensive Adidas miCoach System. Similar to the Nike+ system, it is considered more advanced and reliable.

Bridging the gap between the real and online world, the Adidas miCoach System features an audio feedback box, heart rate monitor and stride sensor.

Fitness Tracking Gadgets
The Adidas miCoach System demonstrates the trend of advanced and reliable fitness tracking gadgets.
Bridging the Real and Online World
The Adidas miCoach System showcases the trend of bridging the gap between the real and online world in fitness tracking.
Audio Feedback and Sensor Technology
The Adidas miCoach System highlights the trend of incorporating audio feedback and sensor technology in fitness tracking gadgets.

Who This Affects Most

Sports Apparel Industry
The Adidas miCoach System presents disruptive innovation opportunities for the sports apparel industry to integrate technology into their products.
Health Tech Industry
The Adidas miCoach System creates disruptive innovation opportunities for the health tech industry to develop advanced fitness tracking devices.
Mobile Technology Industry
The Adidas miCoach System offers disruptive innovation opportunities for the mobile technology industry to enhance fitness tracking capabilities on smartphones.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 46%
Freshness 8%

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