Adidas knows how to shoot insanely awesome commercials, but apparently the brand is also an expert on shows. The company takes marketing one step further with the ‘Adidas is all in’ light show.
The ‘Adidas is all in’ light show adds to the already impressive commercial, which we've previously featured. The company set up a huge projection in Marseilles, France, displaying an impressive visual of athletes showing off their skills. The use of 3D projection technology really brings the video to life, and with DJ Cut Killer live on the turntables, you can’t go wrong.
Adidas has hit the jackpot with its latest campaign. This visual light show is just as impressive as the commercials. Check out this amazing video featuring new music from Justice.
Key Themes Behind This Trend
- 3D Projection Technology
- The use of 3D projection technology enhances visual experiences and offers new creative possibilities for innovative marketing campaigns.
- Athlete Showcasing
- Showcasing athletes and their skills in visually stunning displays creates engaging and immersive marketing experiences that capture audience attention.
- Visual Light Shows
- Visual light shows, combined with music and technology, create memorable and shareable experiences that can elevate brand campaigns to new heights.
Where This Applies
- Sporting Goods
- The use of innovative technology and visually captivating experiences in marketing can disrupt the sporting goods industry and reshape consumer engagement.
- Entertainment
- The integration of music, visual effects, and technology in marketing campaigns presents disruptive innovation opportunities in the entertainment industry, redefining audience experiences.
- Advertising
- Visual light shows and cutting-edge projection technology offer disruptive innovation opportunities for advertisers, transforming traditional advertising approaches and captivating consumers in new ways.
