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Busy Snack Branding
Active Packs Packaging Alludes to High-Energy Food


By: Amelia Roblin (Superstar) Nov 28, 11
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You know that your hunger won’t disappear just because you’re busy. In fact, a vigorous lifestyle demands sufficient nourishment, which is provided conveniently within Active Packs packaging. The cardboard cartons contain an assortment of fruit, wraps and nuggets, all cut and prepared for a handy lunch on the go.

Before the Coho Creative studio took on this project, the boxes apparently had an “old school” look about them, making them less desirable to consumers against some of the flashier products on the grocery store shelf. The team then infused Active Packs packaging with color and personality, executed with cluttered casual script over every inch of the cardboard surface. The loose handwritten typeface and the earthy brown of the cartons further give the snacks a natural look and appeal.



Source: packagingoftheworld
Readmore: cohocreative



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