This playful series 'Sum Times' by tape artist Aakash Nihalani is a fresh take on traditional street art.
The artist is known for staging playful interventions in dull street landscapes. In this humorous series, Nihalani hit the streets of New York to confuse passers by into adding and multiplying objects. The plus, multiplication and equals symbols allow passers by to view their surroundings in a different context. The multi-disciplinary artist uses angular geometric shapes to highlight the "unexpected contours and elegant geometry of the city [of New York] itself."
Nihalani works on his gut instinct, aiming to offer people the chance to disconnect from their everyday reality. The celebrated tape artist's works can be found both in the homes of private collectors and hidden unexpectedly around the streets of New York.
What's Driving This Trend
- Geometric Street Art
- The use of geometric shapes in street art to highlight the unexpected contours of the urban landscape could provide an opportunity for artists to create disruptive innovation in the art industry.
- Mathematical Interventions
- The use of mathematical symbols such as plus, multiply and equals in public spaces could provide an opportunity for innovative marketing campaigns by brands.
- Playful Contextualization
- The use of playful visual interventions to provide a different context for everyday objects could provide an opportunity for designers to create innovative product design.
Who This Affects Most
- Art
- The use of unconventional materials and themes in street art could disrupt traditional art forms and provide an opportunity for alternative artists.
- Marketing
- Innovative marketing campaigns that use public spaces to create a unique brand experience could disrupt traditional advertising methods.
- Product Design
- The use of playful contextualization to reimagine everyday objects could disrupt traditional product design and provide opportunities for creative invention.
