Cameron Diaz is featured in the July 2009 edition of Marie Claire magazine and is wearing what we, in Canada, proudly refer to as a Canadian tuxedo.
The Cameron Diaz cover by Marie Claire features the star in head-to-toe denim. Cameron Diaz spoke to the magazine about the importance of living green.
“The planet needs a publicist,” Diaz told Marie Claire.
“I had this cartoon in my head a couple of years ago when Paris Hilton was going to jail and Britney Spears was falling apart. There’s a woman at a desk talking to planet Earth, and she’s like, ‘I’m going to make you a star!” And it says, ‘But I’m a planet.’ And she’s like, ‘No, I can tell, you’re going to be bigger than Paris and Britney. When I’m done with you, everyone’s going to know who you are!’”
“It’s the planet, you know what I mean? She should be the one - she should be a star. How do we make this little planet of ours a big star? I want everybody to know who she is.”
Cameron Diaz loves to live green and looks good in all jean, impressive!
Why This Trend Is Growing
- Sustainable Fashion
- Opportunity to innovate by creating environmentally friendly denim products.
- Celebrity Endorsement
- Opportunity to leverage celebrity influence by promoting denim as a trendy fashion choice.
- Cartoon Marketing
- Opportunity to utilize storytelling and animation to raise awareness about environmental issues.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to develop sustainable denim lines.
- Marketing
- Opportunity for marketing agencies to create celebrity-driven campaigns for denim companies.
- Entertainment
- Opportunity for entertainment companies to collaborate with environmental organizations to raise awareness through animated content.
