Neo-Noir Comic Fashion

The 3.1 Phillip Lim Pre-Fall 2012 Line is Inspired by Superheroes

The 3.1 Phillip Lim Pre-Fall 2012 collection is inspired by the neo-noir graphic novels and comic books such as 'Sin City,' 'Superman' and 'V for Vendetta.' Although the influence is very literal in some cases as is the case with the graphic KA-POW sweaters and clutches, the influence is otherwise very subtle.

Filled with contrasting outfits that draw the eye to every inch of the wearer's body, the 3.1 Phillip Lim Pre-Fall 2012 collection plays with both light and dark colors. Although there are a lot of strictly monochromatic outfits, Lim has also injected with bright reds, oranges and yellows that are often associated with comics. As the designer puts it, "Everyone wants garments to be superheroes. This 'fill in the blank' should save your day, your week, your year."

Neo-noir Fashion
Opportunity to create a line of fashion where the idea behind the design is derived from neo-noir graphic novels and comic books.
Comic-inspired Clothing
Opportunity to create clothing that incorporates bright colors usually associated with comic-book characters.
Graphic Novel-style Clothing
Opportunity to design clothing and accessories that features graphic prints typically seen in neo-noir graphic novels and comic books.

Industries Being Reshaped

Fashion
Opportunity for designers to create a new line of clothing and accessories inspired by neo-noir graphic novels and comic books.
Printing
Opportunity for printing companies to create graphics that emulate the style of neo-noir graphic novels and comic books for use in clothing and accessories.
Retail
Opportunity for retailers to offer a new line of clothing and accessories that appeal to fans of neo-noir graphic novels and comic books.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 34%
Freshness 8%

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