The Louis Vuitton Spring 2011 campaign draws inspiration from the Orient producing an extravagant editorial of glimmer and shine.
For an haute couture fashion house, only the cream of the crop models were chosen to be the face of the ads. Freja Beha Erichsen, Kristen McMenamy and Raquel Zimmermann don Asian-inspired pieces filling out traditional wear with sensual silhouettes. The Louis Vuitton spring 2011 campaign is a modern glimpse of the exotic Far East land.
Key Themes Behind This Trend
- Asian-inspired Fashion
- Opportunity for fashion brands to incorporate Asian-inspired elements into their designs for a unique and exotic appeal.
- Luxury Travel
- Opportunity to create luxury travel experiences to the Far East that appeal to affluent consumers looking for unique and immersive cultural experiences.
- Multicultural Marketing
- Opportunity for brands to diversify their marketing by representing and celebrating different cultures, like the Orient, in their campaigns.
Where This Applies
- Fashion
- Fashion brands can explore Asian-inspired designs and incorporate traditional wear to create distinctive collections.
- Travel and Tourism
- Luxury travel companies can cater to affluent travelers by offering high-end experiences to the Far East, showcasing the richness of its culture.
- Marketing and Advertising
- Marketing agencies can help brands develop multicultural campaigns that celebrate and promote different cultures, like the Orient.
