Macabre Paper Masks

Nikki Salk and Amy Flurry of Paper Cut Project Horse Around for Hermes

Paper Cut Project founders Nikki Salk and Amy Flurry have made an exclusive collection of animal masks. This duo collaborated their creative minds to construct these wildly impressive pieces.

The duo’s intricate three-dimensional paper sculptures were part of a 30-piece series commissioned for an Hermès store launch in Asia.

Take a look at all of these whimsical, beast-themed creations by Nikki Salk and Amy Flurry of Paper Cut Project.

Implications - Customers are looking for ways to become more hands-on with their purchases. Products integrated with a DIY element are appealing to those who look for more than just an attractive design. Companies could incorporate a more productive element into their items to attract more shoppers.

Diy-integrated Products
Companies could incorporate a more productive element into their items to attract more shoppers.
Whimsical Paper Sculptures
Creating intricate three-dimensional paper sculptures can offer unique and visually appealing products.
Animal-themed Masks
Designing exclusive collections of animal masks can cater to consumers looking for playful and creative accessories.

Industries Being Reshaped

Art and Craft Supplies
The demand for DIY-integrated products creates opportunities for art and craft suppliers to offer materials and tools for customers to engage in hands-on projects.
Luxury Fashion and Retail
Collaborations with artists and designers who create whimsical paper sculptures can add an element of uniqueness and exclusivity to luxury fashion and retail brands.
Costume and Party Supplies
Producing animal-themed masks can be a profitable venture within the costume and party supplies industry, offering customers playful and creative options for their events or celebrations.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 36%
Freshness 8%

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