As students return to school, the Esprit Spring Summer 2011 campaign provides them with a new wardrobe to rock out in.
These preppy campus looks include varsity jackets, denim wear and prepster ties. Mixing vintage varsity with eveningwear for those Friday night parties, this classy collection will have you graduating in style. The Esprit Spring Summer 2011 looks are almost too cool for school. Check it out in the gallery.
Implications - With popular television shows like Gossip Girl continuing to dominate the television airwaves, the preppy styles these shots portray are filtering themselves into mainstream society. Companies with a teenage demographic should incorporate preppy styles into their advertisements and product packaging in order to attract this TV loving consumer audience.
What's Driving This Trend
- Preppy Styles
- Opportunity for companies with a teenage demographic to incorporate preppy styles into their advertisements and product packaging.
- Vintage Varsity
- Potential for mixing vintage varsity with eveningwear for a unique fashion statement.
- Classy Collections
- Opportunity for companies to create classy collections that appeal to the teenage demographic.
Who This Affects Most
- Fashion Retail
- Fashion retail industry can incorporate preppy styles into their product offerings to attract teenage consumers.
- Marketing and Advertising
- Marketing and advertising industry can utilize preppy styles in advertisements and product packaging to target the TV loving consumer audience.
- Entertainment
- Opportunity for entertainment industry to create TV shows and movies that feature preppy campus looks, inspired by popular television shows like Gossip Girl.
