Taking the common phrase "fighting fire with fire" quite literally, Montreal-based artist Isabelle Hayeur brings awareness to a debilitated area in Vancouver, British Columbia. With strategically placed video projections, she created a rather realistic illusion of a fire in a run-down heritage building on West Hastings.
A powerful art installation, Isabelle Hayeur's work also recalls the great Vancouver fire in 1886. Be sure to watch the looped 15 minute video of the Fire With Fire art installation featured here.
Why This Trend Is Growing
- Faux Fire Installations
- Art installations featuring faux fires are becoming increasingly popular in urban areas.
- Video Projections in Public Art
- Video projections are being used in innovative ways to enhance public art installations.
- Awareness Through Art
- Artists are using their work to bring attention to areas in need of revitalization.
Industries Being Reshaped
- Art Installation Industry
- The art installation industry is experiencing growth as more cities invest in public art.
- Projection Mapping Industry
- Projection mapping technology is being explored in various industries, including art and advertising.
- Urban Renewal Industry
- The urban renewal industry is expanding as more attention is being focused on revitalizing neglected areas in cities.
