Paris has a new water fountain that has been attracting some attention. The city recently launched a new fountain in Jardin de Reuilly where Parisians can get carbonated water as well as spring water. The carbonated water fountain is the first of its kind in France.
The city hopes to decrease the plastic waste from water bottle consumption by offering a limitless supply of the bubbly. Eau de Paris, the city's public water company, is using the carbonated water fountain as an opportunity to rebrand the public water supply as a safe and ecological choice.
What's Driving This Trend
- Carbonated Water Fountains
- Disruptive innovation opportunity: Create a line of carbonated water fountains for public spaces, restaurants, and cafes to offer consumers a sustainable alternative to bottled carbonated drinks.
- Eco-friendly Rebranding
- Disruptive innovation opportunity: Help companies rebrand their products or services as safe and ecological choices to appeal to environmentally-conscious consumers.
- Plastic Waste Reduction
- Disruptive innovation opportunity: Develop innovative packaging solutions or alternatives to reduce plastic waste from water bottle consumption.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity: Introduce innovative and sustainable beverage options to reduce single-use plastic waste and meet the increasing demand for eco-friendly products.
- Public Utilities
- Disruptive innovation opportunity: Collaborate with public water companies to develop and implement sustainable solutions that promote the use of tap water and reduce the reliance on bottled water.
- Advertising and Marketing
- Disruptive innovation opportunity: Help companies communicate their sustainability efforts and eco-friendly initiatives through effective advertising and marketing campaigns.
