The World's largest iPhone towers over St. Pancras commuters for the Lara Croft iPad launch. Tomb Raider enthusiasts were able to enjoy this giant digital billboard made entirely from iPads.
The one-of-a-kind installation is made up of 56 iPads, making the World's largest iPhone a tower of Apple goodness. Lara Croft and the Guardian of Light is available to download from iTunes for the iPad, iPhone and iPod.
Implications - These giant tablet installations demonstrate what companies must resort to in order to get noticed. Nowadays, consumers require abrupt marketing techniques and shockvertising in order to recognize a product and consider it for purchasing. Businesses would be wise to use campaigns that shock and excite viewers instead of using standard commercials.
What Makes This Trend Stand Out
- Gigantic Screen Marketing
- Companies are trying to shock and attract viewers through larger than life screen installations.
- Interactive Campaigns
- Consumers demand abrupt marketing techniques, businesses should use campaigns that excite viewers and allow them to interact with the brand.
- Imaginative Billboards
- Posters and billboards are becoming an old way of advertising as companies are starting to think outside of the box and use technology to make a statement.
Sectors Adopting This
- Advertising
- Companies in the advertising industry should consider investing in new technologies like this in order to differentiate themselves from their competitors.
- Tech & Consumer Electronics
- Companies within the tech & consumer electronics industry could use this trend to showcase their products in an interactive and eye-catching way to reach out to their target audiences.
- Entertainment
- The entertainment industry could use interactive and imaginative billboards to promote upcoming movies, and make themselves stand out from the competition.
