Puma, the famous sportswear company, is ready to jump aboard the green wagon! They've set up a contest to build recycled bike. The challenge? Magazine companies are given $200 to spend on bikes which are to reflect their particular magazine's personality. The bicycles will be on display during the Bicycle Film Festival. At the end of the tour they will be auctioned off, the profits of which will go directly to different US and Canadian bike charities.
Key Themes Behind This Trend
- Recycled Transportation
- Brands can invest in repurposing materials to create eco-friendly forms of transportation that speaks to their corporate personality.
- Magazine Sponsorship
- Magazine companies can benefit from partnerships with sportswear brands in order to increase their brand recognition and reach.
- Charitable Auctions
- Sportswear companies can leverage charity auctions as a means of engaging their customer base in philanthropic efforts and brand promotion.
Where This Applies
- Sportswear
- Within the sportswear industry, there is an opportunity to invest in green initiatives and further promote an active lifestyle.
- Magazine Publishing
- Magazines can leverage sponsorships with sportswear companies as an additional revenue stream and means of promoting their brand.
- Charitable Organizations
- Charities benefiting from the auctioned bicycles can further develop partnerships with sportswear companies as a means of fundraising and increasing awareness for their cause.
