Leaning towards a more environmentally conscious world, a hybrid taxi company by the name of 'greentomatocars' has launched in one of the busiest cities in Europe, London. In a city of over 7 million people, how do you promote a concept so that people notice? Laser graffiti, of course.
Known for its stellar interactive campaigns, Dentsu has done it once again. A camera and computer generate graphics from a laser wand as it moves across surfaces, which are then projected onto to the Battersea Power Station in London.
The graffiti may not be permanent, but it's sure to paint a vivid picture in one's mind.
What's Driving This Trend
- Eco-friendly Advertising
- Opportunity for companies to harness environmental concerns to promote their products and services through eco-friendly advertising methods such as laser graffiti campaigns.
- Interactive Marketing
- Brands can engage consumers through interactive marketing campaigns like Dentsu's laser graffiti campaign, creating memorable experiences that drive customer loyalty and engagement.
- Alternative Promotional Strategies
- With the rise of non-traditional marketing channels, there is an opportunity for businesses to explore and experiment with alternative promotional strategies like laser graffiti.
Who This Affects Most
- Green Transportation
- Companies in the green transportation industry can use eco-friendly advertising methods to raise brand awareness and differentiate themselves from traditional transportation companies.
- Marketing and Advertising
- Marketing and advertising agencies can leverage interactive and innovative approaches to create memorable campaigns that stand out in a crowded marketplace.
- Urban Design and Architecture
- Urban designers and architects can incorporate interactive and artistic installations like laser graffiti into their designs, creating more engaging and memorable spaces for people to enjoy.
