Glossy Laminate Kicks

Converse Addict Chuck Taylor Hi Enamel Shines Like a Star

The new Chuck Taylor Hi Enamel kicks from the Converse Addict collection is a vibrant pair of shoes perfect for the holidays.

As always, the festive season gets people in the mood to dress up and the new Converse high-tops follow suit in kicking it up a notch. Featuring a bright blue enamel patent leather, the sneaker is actually wearable in wet and cold weather. The Chuck Taylor Hi Enamel shoes add a touch of glam this season to the streetwear brand.

Glossy Footwear
There's an opportunity to introduce glossy finishes in other footwear styles.
Patent Leather Apparel
Patent leather jackets, pants and skirts might be the next big trend in fashion.
Wet and Cold Weather Fashion
Brands can innovate on materials and design to create more fashionable and functional wet weather apparel.

Where This Applies

Footwear
Footwear brands can experiment with glossy finishes on other shoe styles.
Fashion
Fashion designers can explore the use of patent leather in their apparel collections.
Outdoor Apparel
Companies can develop new materials and designs to create trendy yet practical apparel for wet and cold weather conditions.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 55%
Freshness 8%

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