Two-Timing Cameras

Underabove Camera Takes Snaps Above and Beneath the Water's Surface

The Underabove Camera is a dual-lens floating camera that can take pictures both underwater and above the water so you can capture two different moments at once.

The concept and idea behind In Kyung Han's design is to add more dimensions of picture-taking while swimming about in water. The camera's buoyancy makes it easy for it to capture self-portraits at sea. The Underabove Camera is a floatastic device that brings together two different elements at the same time.

Dual-lens Cameras
Opportunity to create innovative camera technology that can capture different perspectives simultaneously.
Multidimensional Photography
Opportunity to develop cameras that can capture images above and beneath the water's surface.
Waterproof Technology
Opportunity to create more advanced waterproof cameras for underwater photography.

Who This Affects Most

Photography
Disruptive innovation opportunities in the camera industry by developing new types of cameras.
Water Sports
Opportunities to enhance the experience of water sports through innovative camera technology.
Tourism and Travel
Opportunity for the tourism industry to provide unique experiences by offering underwater photography services.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 20%
Freshness 8%

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