This Sears' Heroes at Home Wish Registry video shows how contributions to the Sears' Heroes at Home Wish Registry has helped deserving military families during the holiday season.
Based on real letters from soldiers and their families, this short clip is both inspirational and warm-hearted. See the one-minute video for yourselves here and don't forget to donate this holiday season and lend a helping hand.
Implications - One of the best ways for a corporation to create a lasting connection with consumers is by including its feelings, thoughts and opinions in its advertising. Companies that utilize real-life letters from people whose lives they have affected with their products can benefit as they are displaying brand authenticity.
Why This Trend Is Growing
- Authentic Branding
- Companies that utilize real-life letters from people whose lives they have affected with their products can benefit as they are displaying brand authenticity.
- Charitable Giving
- The success of the Sears' Heroes at Home Wish Registry shows that charitable giving is an attractive option for consumers.
- Social Responsibility
- Consumers are looking to support corporations that have a strong social responsibility and give back to their communities.
Industries Being Reshaped
- Retail
- The Sears' Heroes at Home Wish Registry is an example of how retailers can incorporate charitable giving into their operations.
- Corporate Social Responsibility Consulting
- Consumers are increasingly interested in supporting businesses that have a strong social responsibility and consulting firms can help corporations develop strategies to meet those expectations.
- Non-profit
- Non-profit organizations can partner with corporations to create impactful charitable programs, such as the Heroes at Home Wish Registry.
