Opening Ceremony and Disney have combined to create a capsule collection of jackets, shirts, and cargo pants to celebrate the upcoming TRON film. The Opening Ceremony 'TRON: Legacy' collection is filled with brightly colored clothing that is sure to be a hit just like the new film.
The Opening Ceremony 'TRON: Legacy' collection is colored after the four major colors in the TRON world: yellow, orange, blue and black. The eye-popping color and designs featured in this collection are incredibly cool and should appeal to non-TRON fans as well.
Key Themes Behind This Trend
- Movie-inspired Fashion Collections
- Opportunities for other clothing companies and movie studios to create collaborative clothing projects that benefit each other's target market.
- Pop Culture-inspired Clothing Lines
- Opportunities for clothing companies to capitalize off of popular movie and television franchises by incorporating them into clothing lines.
- Colorful Clothing Collections
- Opportunities for clothing companies to experiment with bright, bold and unique color combinations in clothing lines to appeal a broader range of consumers.
Where This Applies
- Fashion Industry
- Opportunities for clothing companies to capitalize off of popular movie and television franchises by incorporating them into clothing lines, expanding the industry in new and exciting ways.
- Entertainment Industry
- Opportunities for movie and television studios to collaborate with clothing companies in order to expand their brand, promote their new releases, and reach a broader, multi-faceted audience.
- Marketing Industry
- Opportunities for marketers to leverage popular movies and other media-affiliated campaigns by creating collaborations with clothing companies, thereby increasing engagement and driving more sales.
