Christian Brylle & Freja Beha Erichsen pay homage to the icons of days gone by, transforming themselves into the hippie culture's most influential couple in this spread.
Christian Brylle & Freja Beha Erichsen have been reincarnated as legendary photographer Robert Mapplethorpe and musical icon Patti Smith for VMAN magazine. Brylle, who also served as the shoot's photographer, boasts double artistic ability with his model/photographer status.
Implications - Consumers are looking for classic styles that they are familiar with. Aspects of these older designs evoke nostalgia in the customer and create an emotional connection to the product. Companies looking to widen their audience could integrate retro aesthetics into their items in order to attract more buyers through creating a deeper customer relationship.
What Makes This Trend Stand Out
- Retro Revival
- Bringing back classic styles that evoke nostalgia in customers can create deeper emotional connections to products.
- Iconic Reincarnations
- Transforming oneself into legendary figures of the past adds a personal touch to products and campaigns.
- Artistic Collaboration
- Combining multiple artistic talents, such as modeling and photography, enhances the depth and creativity of branding efforts.
Sectors Adopting This
- Fashion
- Incorporating retro styles and iconic figures into clothing lines can appeal to customers seeking nostalgic connections and unique personal expression.
- Advertising
- Using iconic personalities in campaigns, and unique collaborations between models and photographers can create multi-dimensional, creative campaigns.
- Music
- Utilizing legendary musical icons and their style in music promotions and fashion collaborations can attract fans of the artist and promote a unique image for the artist.
