In this featured series, graphic designer Ryan Musselman decided to think outside of the Crayola Box and place crayons in areas beyond the typical classroom.
Ryan Musselman portrays these drawing tools in a whole new light, photographing them in places you would never imagine. From being a candle in a cupcake, to getting smoked like a cigarette, these crayons are definitely interesting and thought-provoking.
Implications - One of the best ways for a brand to establish itself in the marketplace is by commissioning a photographer or artist to display their work in a non-traditional setting. Not only will this attract fans of the brand, but it will also attract fans of the photographer/artist.
What Makes This Trend Stand Out
- Creative Product Placement
- Opportunities for companies to explore unconventional placement of their products to attract a wider audience and boost brand visibility.
- Visual Marketing
- The use of innovative photography and art to promote a product or service can enhance brand recognition and attract new customers.
- Art-inspired Advertising
- Use of artists to develop creative illustrations and photo displays to market a product or service can offer a fresh and appealing new approach to traditional advertising.
Sectors Adopting This
- Marketing and Advertising
- Innovative advertising campaigns by commissioning artists or photographers and using unconventional product placement can offer a competitive edge in the market.
- Art and Design
- Partnerships between companies and artists or photographers for promotional campaigns can be a lucrative opportunity for both the art and design industry and the business world.
- Education and Stationery
- Exploring new avenues to promote existing products such as crayons, and positioning them in unconventional spots can inspire creative application and foster product retention in this niche industry.
