The Natasha Poly Vogue Paris September 2010 shoot was photographed by Terry Richardson. Featuring Poly as a drill Sargent, the spread consists of fashions from Etro, Balmain and Alexander McQueen.
There is quite the scandalous plot-line in the Natasha Poly Vogue Paris September 2010 spread. Sargent Poly ends up canoodling with her cadet, presenting the idea that strict mannerisms are still open to some wild and naughty behaviors.
Implications - Youth consumers are ambivalent towards the gender roles passed down to them by their parents' generation. Men's fashion is increasingly being incorporated into women's fashion and vice versa. Companies eager to form a deeper connection with this group should take this mind-set into account when creating products.
Image Credit: Terry Richardson
Key Themes Behind This Trend
- Gender-blurring Fashion
- Opportunities for companies to create gender-neutral fashion lines that appeal to youth consumers who challenge traditional gender roles.
- Youth Gender Ambivalence
- Brands can develop marketing strategies that promote inclusivity and challenge societal gender norms to connect with youth consumers.
- Intersections of Fashion
- Incorporating elements of men's fashion into women's fashion and vice versa can lead to innovative and trendy designs for fashion brands.
Where This Applies
- Fashion Retail
- Fashion retailers can create gender-neutral collections and inclusive marketing campaigns to attract youth consumers.
- Beauty and Cosmetics
- Beauty companies can develop gender-neutral beauty products and break traditional beauty standards to resonate with youth consumers.
- Advertising and Marketing
- Agencies can promote inclusivity and challenge societal gender norms in their advertising campaigns to appeal to youth consumers.
