London design duo VW+BS has created a seating set made out of concrete and metal rods dubbed Bench 10. Bench 10 was created for the upcoming London Design Festival, which will showcase the countries best designers.
I love the mix of classic materials and contemporary styling that VW+BS has put into Bench 10. Everyone has sat on a concrete bench or a wire seat at least once in their lives, but VW+BS successfully mixes the two while giving it an updated and sophisticated look.
Key Themes Behind This Trend
- Classic-contemporary Design
- The trend of combining classic materials with contemporary styling opens up opportunities for innovative product designs.
- Mixing Unconventional Materials
- The trend of using unconventional materials like concrete and metal rods in furniture design presents disruptive innovation opportunities for the industry.
- Designing for Specialized Events
- Creating custom seating sets for specific events like the London Design Festival provides a niche market for designers and opportunities for unique product development.
Where This Applies
- Furniture Manufacturing
- Innovating the use of materials and design styles in furniture manufacturing can lead to disruptive products that stand out in the market.
- Outdoor Seating
- The use of concrete and metal rods in outdoor seating designs presents opportunities for the outdoor furniture industry to create durable and stylish products.
- Event Design
- Designing customized seating sets for events like festivals can be a lucrative niche for designers to explore and innovate in.
