Minimalist Designer Kicks

The PRO-Keds Royal CVO Canvas Shoe is Toned Down

The PRO-Keds Royal CVO Canvas shoe keeps your footwear simple. Originally launched in the 60s as Keds' first lifestyle shoe, these kicks became popular in the 70s and 80s. Undoubtedly popular for its casual streetwear style, these shoes will definitely provide ultimate comfort while complementing your outfit.

The PRO-Keds Royal CVO Canvas shoe will surely be successful considering its combination of simplistic yet retro designs.

Implications - The prevalence of wild and funky-colored apparel has led some to believe that the stylistic importance of plain is out; however, that is not the case. Corporations that create products that are chic and plain stand a good chance of attracting shoppers interested in pairing clothing articles or shoes that easily match other items in their wardrobe. By creating these simple staples, corporations stand a good chance of increasing the frequency in which their items are worn.

Simplistic Designs
Corporations can attract shoppers by creating products with chic and plain styles that easily match other items in their wardrobe.
Retro Revival
The popularity of the PRO-Keds Royal CVO Canvas shoe demonstrates the market demand for retro-inspired footwear.
Comfortable Streetwear
The success of these kicks highlights the growing popularity of casual streetwear styles that prioritize comfort.

Industries Being Reshaped

Apparel
The apparel industry can capitalize on the trend of simplistic designs by offering plain and chic clothing articles that easily match other items in a person's wardrobe.
Footwear
The success of the PRO-Keds Royal CVO Canvas shoe presents a disruptive innovation opportunity for the footwear industry to tap into the growing demand for retro-inspired and comfortable streetwear shoes.
Fashion Retail
Fashion retailers can leverage the trend of simplistic designs and retro revival by curating collections that feature chic and plain styles with a nostalgic touch.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 50%
Freshness 8%

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