Bear with me folks, Jurassic Park Slope may not be a very complex idea, but it is also very complex due to its complete uniqueness. The brainchild of transmedia experts Caitlin Burns and Steele Filipek, the project is, in their words, "an interactive transmedia experience that combines an smart phone application portal with film, social media components, narrative blogs, location based unlockable material, and live events."
Based on the hipster lifestyle, Jurassic Park Slope is based in Brooklyn, where Burns and Filipek host the ultimate parties, buzzed up through social media networks.
What's Driving This Trend
- Transmedia Experiences
- Incorporating interactive elements across multiple channels can enhance engagement and create new levels of immersion for audiences.
- Location-based Unlockables
- Building on the popularity of augmented reality games like Pokemon Go, incorporating location-specific content can add a new layer of excitement and discovery for users.
- Social Media Storytelling
- Telling a story across multiple social media platforms can create a more comprehensive and engaging narrative that keeps users invested in the experience.
Who This Affects Most
- Entertainment
- Using diverse media formats and platforms can create new opportunities for immersive storytelling and audience engagement.
- Tourism
- Building location-based transmedia experiences can provide new opportunities for tourism, creating engaging and unique experiences for visitors.
- Marketing
- Employing creative transmedia marketing strategies can help brands connect with customers in new and exciting ways, enhancing engagement and building brand recognition.
