There's nothing like a little retrospective look at fashion to brighten up an afternoon, and 'Keno' in Hero magazine does just that. Stylist Ingo Nahrwold selected 90s fashions from the house of Versace to dress skateboarder Keno.
With bright neon clothing, a devil-may-care attitude and tattoos aplenty, 'Keno' in Hero magazine updates 90s chic effortlessly. The editorial was photographed by Stefan Heinrichs.
Implications - It's always nice when magazines feature people other than popular celebs and models. Keno keeps to his skateboarder roots throughout the editorial even though he is styled in haute couture clothing. He wears super-bright colors and vintage jewelry paired with a simple baseball cap and black plugs in his ears.
What's Driving This Trend
- 90s Fashion Revival
- There is a demand for vintage fashion pieces that are updated to meet modern standards.
- Streetwear in High Fashion
- There is an opportunity to merge the worlds of streetwear and high fashion to cater to consumers who seek both comfort and luxury.
- Alternative Models in Editorials
- The use of non-traditional models in fashion editorials is becoming more popular, providing an opportunity for more inclusivity and representation in the industry.
Who This Affects Most
- Fashion Industry
- The fashion industry can leverage the demand for updated retro fashion, merge streetwear with high fashion, and incorporate more alternative models in their editorials.
- Skateboarding Industry
- The skateboarding industry can leverage the popularity of skateboarding culture in fashion and collaborate with fashion brands to create clothing that caters to both skateboarding and fashion consumers.
- Photography Industry
- The photography industry can continue to seek out and feature non-traditional models in fashion editorials to provide more inclusivity and representation in the industry.
