Haute Red Riding Hoods

The 'Brand New Day' Editorial in Vogue Nippon August 2010

The 'Brand New Day' spread in the Vogue Nippon August 2010 issue celebrates big name designers in the fashion industry. Featured in this editorial are pieces from the likes of Chanel, Dior, Burberry and Calvin Klein.

The lucky models wearing the amazing designs are Hanne-Gaby Odiele, Patricia Van der Vliet and Tao Okamoto. Shot by photographer Paola Kudacki, the editorial makes a strong case for fur, with the models sporting furry vests, hoods and jackets.

Fur Fashion
Exploring new designs and innovative techniques for fur fashion to satisfy the demand.
Luxury Apparel
Creating new designs for high-end luxury apparel incorporating the style and fur materials.
Sustainable Fur
Developing sustainable and ethical ways to source and produce fur for fashion.

Who This Affects Most

Fashion
Fashion industry can invest in developing new fur designs and production techniques.
Luxury Goods
Luxury goods industry can capture the high-end fur apparel market with unique designs.
Sustainable Fashion
Sustainable fashion can explore sustainable fur sourcing and production methods.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 39%
Freshness 8%

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