Blogs are taking over media outlets around the world, and companies and brands are starting to take full advantage of that fact; the latest involves the Louis Vuitton AW10 collection. Working in collaboration with well-known photo blog The Selby, it is the next segment in Louis Vuitton's journeying campaign.
Taking an interesting route for the Louis Vuitton AW10 campaign, The Selby visits homes across the globe from Paris to New York. Giving viewers an exclusive glimpse into the lives of André Balazs, Ruben Toledo and Michael Lin, it would make any man want to buy some LV items stat.
What's Driving This Trend
- Blogger Collaborations
- Opportunity for brands to partner with influential bloggers to create unique and authentic campaigns.
- Storytelling Marketing
- Utilizing real-life stories and experiences to engage and connect with consumers on a deeper level.
- Experiential Advertising
- Creating immersive campaigns that allow consumers to experience the brand and its products in a personal way.
Who This Affects Most
- Fashion
- Fashion brands can leverage blogger collaborations and storytelling marketing to create impactful campaigns and increase brand awareness.
- Luxury Goods
- Luxury brands can use experiential advertising to create unique and memorable experiences for their target consumers.
- Marketing and Advertising
- The rise of blogger collaborations and storytelling marketing presents new opportunities for marketers to create innovative and engaging campaigns.
