Classy Walking Kicks

The Adidas Consortium Micropacer is the Most Stylish Way to Count Your Paces

The Adidas Consortium Micropacer is the least dorky way to wear a pedometer. Keep track of your steps is cool, but constantly staring at a step counter can make you look a tad lame.

The Adidas Consortium Micropacer is a remix of the classic Adidas Micropacer first seen in the 1980's. That shoe was designed to be a running shoe, though; this shoe is designed to turn heads. With its brown leather brogue and smooth stitching, everyone will literally want to follow in your footsteps when they see you wearing this.

Stylish Pedometer Shoes
Disruptive innovation opportunity: Develop pedometer shoes that combine fashion and functionality.
Retro Remix Designs
Disruptive innovation opportunity: Create modern versions of classic designs that appeal to nostalgia and fashion-forward consumers.
Fashionable Fitness Accessories
Disruptive innovation opportunity: Design stylish accessories for fitness tracking that make health monitoring more trendy and appealing.

Where This Applies

Athletic Footwear
Disruptive innovation opportunity: Integrate smart technology into athletic footwear to enhance performance and attract tech-savvy customers.
Fashion Retail
Disruptive innovation opportunity: Collaborate with popular fashion brands to produce limited edition items that merge fashion and technology.
Wearable Tech
Disruptive innovation opportunity: Create fashionable wearable devices that seamlessly integrate health tracking features for a stylish and functional accessory.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 32%
Freshness 8%

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