There's always been something alluring about witchcraft and the Wildfox Couture Fall 2010 lookbook channels that energy in order to create a pretty kickass campaign. Not only is there Nicole Fox from the last season of 'America's Next Top Model,' but there's a storyline accompanying the pictures.
In the Wildfox Couture Fall 2010 lookbook there are three girls that all have "very special talents" and are "sick of school and being ignored by boys," so they come together to practice witchcraft. Putting aside the storyline, this campaign is definitely one to not skip.
What's Driving This Trend
- Witchcraft Fashion
- Fashion brands integrating the witchcraft aesthetic into their clothing lines.
- Storyline Campaigns
- Incorporating narratives into fashion campaigns to create a more engaging experience for customers.
- Magical Advertising
- Using fantastical elements like witchcraft to capture consumer attention in advertising.
Who This Affects Most
- Fashion
- Brands in the fashion industry can experiment with the witchcraft aesthetic to differentiate themselves from competitors.
- Advertising
- Ad agencies can use creative storytelling and magical elements to create memorable and engaging campaigns.
- Entertainment
- TV series and movies that focus on witchcraft can collaborate with fashion brands for product placement and cross-promotions.
