The Nooka and Deviant Design Group watch is the latest offering in a slew of luxe streetwear brand mash-ups. But beware--these custom, blinged-out wristwatches could blind you if you aren't careful.
With faces covered in gold and diamonds, along with various other precious stones, these are definite attention-getters. The coolest part of the Nooka and Deviant Design Group watch collaboration is that the watches are custom made so you decide just how icy you want you wrist to be.
What's Driving This Trend
- Luxury Streetwear Watch Collaboration
- Collaborating with luxury streetwear brands to create custom watches blinged-out with gold and diamonds presents an opportunity for disruptive innovation in the luxury accessories industry.
- Customizable Bling Watch
- Creating customizable watches with bling options such as gold and diamonds can disrupt the market for customized jewelry and watches.
- Icy Timepieces
- Creating watches with precious stones and elements that reflect luxury and prestige opens up an opportunity for disruptive innovation in the luxury accessories market.
Who This Affects Most
- Luxury Accessories
- The luxury accessories industry can benefit from partnering with streetwear brands to create attention-grabbing and customized pieces.
- Jewelry
- Creating watches with precious stones and custom elements presents an opportunity to disrupt the market for customized jewelry and watches.
- Fashion
- The fashion industry can explore collaborations with watchmakers to create custom luxury accessories that reflect the current trends and aesthetics of fashion.
