'Underthetableland' is an adorable, whimsical project by Francisco Andriani, Florencia Buraschi and Candela Carreras that takes a childlike approach to tea time. Using the sort of imagination that's often lost as we transition into adulthood, 'Underthetableland' shows a little girl who is transformed into a queen after having a spot of tea.
During her reverie, the little girl in 'Underthetableland' is joined for tea by geometric creatures, a scene that reminds me of 'Alice in Wonderland.' Adorable!
Key Themes Behind This Trend
- Whimsical Imaginative Experiences
- Opportunity to create immersive dining experiences that transport adults back to their childlike imagination.
- Nostalgic Retro Themes
- Opportunity to incorporate nostalgic and retro themes in products and experiences to evoke feelings of comfort and familiarity.
- Transformative Tea Time Rituals
- Opportunity to elevate and transform the traditional tea time ritual into a magical and memorable experience.
Where This Applies
- Hospitality & Events
- Disruptive innovation opportunity for hotels, restaurants, and event organizers to create unique and immersive experiences that cater to adults seeking whimsical nostalgia.
- Children's Entertainment
- Opportunity to incorporate elements of whimsical and imaginative storytelling to captivate and engage young audiences.
- Product Design
- Opportunity for product designers to create tea sets, tableware, and accessories that embrace whimsical and retro themes, appealing to nostalgic consumers.
