With the introduction of the new UK Indoor smoking law which comes into force in June 2007 a whole new industry has been created in manufacturing outdoor smoking shelters for business premises and offices. Many existing and new companies are sure to jump on the bandwagon for a part of this lucrative trade. Millions of of food and drink business's will have to put up open shelters for the smoking customers in order to secure the custom, otherwise they will go up in smoke.
Key Themes Behind This Trend
- Outdoor Smoking Shelters
- Disruptive innovation opportunity: Design and manufacture innovative and customizable outdoor smoking shelters to cater to the growing demand.
- New UK Indoor Smoking Law
- Disruptive innovation opportunity: Develop compliance solutions and services to help businesses adapt to the new law, such as ventilation systems or smoking cessation programs.
- Leveraging Smoking Customer Base
- Disruptive innovation opportunity: Create tailored marketing strategies and loyalty programs specifically targeting the smoking customer base to increase sales and customer retention.
Where This Applies
- Manufacturing
- Disruptive innovation opportunity: Invest in advanced manufacturing technologies and materials to efficiently produce outdoor smoking shelters at a larger scale.
- Compliance Solutions
- Disruptive innovation opportunity: Develop innovative compliance solutions, like smart ventilation systems or air purification technologies, to assist businesses in meeting the new smoking laws.
- Food and Drink
- Disruptive innovation opportunity: Explore new revenue streams by offering smoking-friendly environments and tailored products/services to attract and retain smoking customers.
