It has been a longtime predicament for many as to whether or not to spend that extra cash on organic produce or not. Well, look no further than the 'Dirty Dozen Cheat Sheet' for a little help in that department.
Designed by Heidi Kenney, this cute and downloadable credit card-sized guide separates 27 common fruits and veggies into two categories: those with low pesticide content and those without. Kenney also uses kawaii-style illustrations based on the Environment Working Group’s extensive list.
Key Themes Behind This Trend
- Organic Simplification
- The simplified approach can be applied to other areas of consumer decision making, creating opportunities for businesses to offer easy-to-use guides and resources to help simplify the often complicated world of organic buying.
- Personalized Guides
- Personalized guides that cater to individual health needs could offer businesses in the wellness industry an opportunity to provide innovative services and products.
- Kawaii Marketing
- The use of kawaii-style illustrations could be a disruptive innovation opportunity for companies looking to market their products to a younger, style-conscious demographic.
Where This Applies
- Grocery Retail
- Grocery retailers could offer their customers similar palm-sized guides for easy reference, or leverage technology to offer personalized guides based on their customers' shopping history.
- Wellness
- Wellness companies could develop personalized guides for healthy eating based on customers' unique health profiles, or offer subscription services that deliver tailored groceries to their doorsteps.
- Marketing and Advertising
- Companies in marketing and advertising could target younger, style-conscious audiences by using kawaii-style illustrations in their campaigns to capture their attention and build brand loyalty.
