Any lady out there will agree that most lingerie is not very comfortable, and certainly not something you will spend the night sleeping in. With Victoria & James sleepwear, this is all changing.
Made out of super-soft natural fibers, this line is pajamas and lingerie all in one. Victoria & James sleepwear ups the ante with luxury touches like hand-applied lace and ribbon and Swarovski crystal buttons.
Implications - The featured images show off just a few of the great pieces from the Victoria & James sleepwear collection. The lingerie pieces are very feminine and feature soft pastel colors along with girly accents such as ribbons, flower detailing and ruffles. This great-looking lingerie collection is definitely one that you can't help but feel good in.
What's Driving This Trend
- Comfortable Lingerie
- There is an opportunity for companies to innovate and create lingerie that is comfortable enough to sleep in, as well as stylish.
- Luxury Sleepwear
- By incorporating luxury touches such as hand-applied lace and Swarovski crystal buttons, companies can create sleepwear that feels like a treat to wear.
- Combined Pajamas/lingerie
- This trend shows a potential for companies to create sleepwear that combines the comfort of pajamas with the sexiness of lingerie, while using soft, natural fibers and girly accents to appeal to a wider audience.
Who This Affects Most
- Lingerie
- Lingerie companies have an opportunity to create lingerie pieces that are comfortable enough to sleep in, yet still stylish and feminine.
- Fashion
- High-end fashion brands can incorporate lingerie as part of their overall fashion line, offering consumers luxury sleepwear options.
- Sleepwear
- Sleepwear companies have the opportunity to innovate by creating comfortable yet stylish pieces that incorporate both pajama and lingerie elements.
