Spring is in the air and Glamour's March issue is feeling it with the pretty pastel fashions in this shoot. Photographed by Koto Bolofo, the photos are fresh, fun and very, very girly.
Astrid Traung, Kaya Wilkins and Mihaly Martins are the models dressed up in pretty pastel frocks holding balloons and smiling. I love the girly elements in the same shoot as the white suit and high-waisted pants. Every outfit is to die for!
A lovely little side note, did you notice the 'Alice in Wonderland' references, like the hat and the tea cup in the first shot? Whether accidental or purposeful, these pretty pastels are reassuring that summer is around the corner.
What Makes This Trend Stand Out
- Pretty Pastel Fashions
- Opportunity for fashion brands to create innovative and refreshing collections using pastel colors.
- Girly Editorial Shoots
- Opportunity for magazines to create playful and feminine editorial shoots to cater to a girly audience.
- 'alice in Wonderland' References
- Opportunity for brands to incorporate whimsical elements into their products or campaigns, drawing inspiration from popular culture.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the trend of pretty pastel colors and create innovative designs.
- Publishing
- Magazines can target a girly audience by featuring more editorial shoots that emphasize femininity and playfulness.
- Retail
- Retailers can leverage the popularity of 'Alice in Wonderland' references to create unique and whimsical shopping experiences.
