Remember as a child owning a pair of sneakers that lit up every time you took a step? Clarkes were onto something then and Nicholas Kirkwood for Rodarte is continuing that legacy into high fashion. This pair of illuminating heels is a perfect example of technology being integrated into footwear.
These shoes also have the ability to make our inner child squeal with sheer delight. Three-inch heels couldn't seem more practical.
Implications - Consumers are constantly seeking ways to differentiate themselves from their peers and the fashion industry is satiating this demand by putting lights, not commonly found in any apparel, into footwear. Companies in other industries may similarly incorporate electronic devices into products that normally don't feature such components.
What's Driving This Trend
- Illuminated Fashion
- Fashion industry is integrating lights into their products, paving the way for illuminated fashion.
- Technology-infused Products
- The demand for electronic devices in products is increasing, leading to companies incorporating technology in traditionally non-technical products.
- Childhood-inspired Designs
- Companies are creating products that evoke nostalgia and appeal to consumers' inner child, leading to a rise in childhood-inspired designs.
Who This Affects Most
- Fashion
- Fashion industry can incorporate technology and illuminate their products, paving the way for a new generation of fashionable, illuminated clothing and accessories.
- Electronics
- Electronics industry can take advantage of the trend of incorporating electronic devices in traditional non-technical products, leading to new innovation opportunities.
- Toy
- Toy industry can tap into the demand for childhood-inspired designs, evoking nostalgia and appealing to consumers' inner child for their products.
