Stoned Outback Fashion

Bambi Northwood-Blyth for Russh Australia April 2010

Being stoned is the inspiration that photographer Beau Grealy took for an editorial in the Russh Australia April 2010 issue. The spread is even called 'Stoned.' Model Bambi Northwood-Blyth looks remarkable in the spread, sporting multiple layers including many fur vests and shawls, which ultimately make her look as if she had just thrown on a bunch of random clothes without thinking.

Her facial expressions reflect that of a stoned person as well. In some pictures she looks just out of it and some just plain confused. If people can throw random clothes on and rock it like Northwood-Blyth, then the world would be a better place!

Fur-free Fashion
Opportunity for fashion industry to invest in cruelty-free and eco-friendly alternatives for fur clothing and accessories.
Natural Beauty
Growing trend for makeup and skincare products made from natural and organic ingredients, creating opportunities for cosmetics industry to innovate and integrate sustainability practices.
Streetwear Style
Increasing popularity of the effortless and casual style depicted in the editorial presents an opportunity for the fashion industry to embrace street-style as a mainstay trend that is also comfortable and easy to wear.

Where This Applies

Fashion
Opportunity for the fashion industry to embrace cruelty-free and natural fiber alternatives, while innovating new designs and sustainable production methods.
Cosmetics
Opportunity for cosmetics industry to invest in natural and organic ingredients, eliminate non-sustainable materials and processes, and integrate eco-friendly packaging solutions.
Retail
Retail industry has the opportunity to adapt to street-style trends, embrace innovative store concepts, and introduce personalized shopping experiences that reflect the lifestyle of casual and effortless dressing.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 53%
Freshness 8%

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