It’s Greenpeace vs. Nestle in their campaign against the chocolate tycoon’s source of palm oil for their popular chocolate bar, KitKat. Greenpeace released an ad mocking the regulatory KitKat commercial of an office worker enjoying a KitKat bar.
Instead hearing the satisfying crunch or snap of the KitKat, viewers are treated to a view of the officer worker chowing down on chocolatified orangutan finger as it spurts out bloods. Check out the ad while you can, as Nestle has already removed it from Youtube.
What Makes This Trend Stand Out
- Sustainable Palm Oil
- Disruptive innovation opportunity: developing alternative sources of palm oil that are environmentally friendly and socially responsible.
- Ethical Advertising
- Disruptive innovation opportunity: creating advertisements that promote sustainability and responsible sourcing.
- Consumer Activism
- Disruptive innovation opportunity: developing platforms or tools that empower consumers to hold companies accountable for their actions.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: creating new food products or ingredients that prioritize sustainability and ethical sourcing.
- Advertising and Marketing
- Disruptive innovation opportunity: developing new advertising strategies and campaigns that align with consumer values and generate social impact.
- Technology and Consumer Apps
- Disruptive innovation opportunity: building apps or platforms that enable consumers to easily access information about a company's environmental and social practices.
