Huge Feathered Hips

The Dsquared2 Fall 2010 Collection Emphasizes a Womanly Shape

The Dsquared2 Fall 2010 collection heavily featured flighty feathers. Long, elegant yet sexy gowns designed by the designing twins were accented with exotic looking plumage. The look down the catwalk was very Mardi Gras, but as not gaudy.

The twins also featured a lot of heavy fur coats for Milan Fashion week, which made me wonder if maybe they had an agenda against PETA. I wonder if this added use of feathers will anger the animal rights group even further?

Feathered Fashion
Opportunity for disruptive innovation by creating sustainable and ethically sourced feathered fashion.
Exotic Accents
Opportunity for disruptive innovation by incorporating exotic-looking plumage into various industries, such as home decor or event planning.
Fur Alternatives
Opportunity for disruptive innovation by developing faux fur alternatives to cater to eco-conscious consumers.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation in the fashion industry by exploring new ways to incorporate feathers into designs.
Animal Rights
Opportunity for disruptive innovation in the animal rights industry by advocating for sustainable and ethical practices in the use of feathers and fur.
Eco-friendly Products
Opportunity for disruptive innovation in the eco-friendly products industry by creating sustainable alternatives to fur and feathers.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 23%
Freshness 8%

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